(Minneapolis) Two local advertising executives are competing against other ad agencies in an "American-Idol" style competition to land a commercial for Heinz Ketchup, John Reger reports (2:58).
Business leaders have gathered at the World Economic Forum in Dalian, China, to discuss advertising at the next Olympics.
Politicians looking to connect with voters are using "addressable advertising" to create ads designed for specific audiences. The ad distribution relies on personal data politicians collect about voters. (Sept. 7)
Display advertising E-mail marketing E-mail marketing software Interactive advertising Social media optimization Web analytics
Affiliate marketing
Cost per action Contextual advertising Revenue sharing
Search engine marketing
Search engine optimization Pay per click advertising Paid inclusion
Mobile advertising
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Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products brands services and public service announcements corporate or political groups.
In the inaugural issue of the Journal of Interactive Advertising 1 editors Li and Leckenby defined Interactive Advertising as the "paid and unpaid presentation and promotion of products services and ideas by an identified sponsor through mediated means involving mutual action between consumers and producers." This is most commonly performed through the Internet as a medium.
