(Minneapolis) Two local advertising executives are competing against other ad agencies in an "American-Idol" style competition to land a commercial for Heinz Ketchup, John Reger reports (2:58).
Business leaders have gathered at the World Economic Forum in Dalian, China, to discuss advertising at the next Olympics.
Politicians looking to connect with voters are using "addressable advertising" to create ads designed for specific audiences. The ad distribution relies on personal data politicians collect about voters. (Sept. 7)
Interactive advertising
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Internet Marketing
Display advertising
E-mail marketing
E-mail marketing software
Interactive advertising
Social media optimization
Web analytics
Affiliate marketing
Cost per action
Contextual advertising
Revenue sharing
Search engine marketing
Search engine optimization
Pay per click advertising
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Interactive advertising is the use of interactive media to promote and influence the buying decisions of the consumer in an online and offline environment. Interactive advertising can utilize media such as the Internet, interactive television, mobile devices (WAP and SMS), as well as kiosk-based terminals.
Interactive advertising affords the marketer the ability to engage the consumer in a direct and personal way, enabling a sophisticated and dimensional dialog. This personal interaction can affect a potential customer's buying decisions, particularly in an e-commerce environment.
Perhaps one of the most effective implementations of interactive advertising is viral marketing. This technique uses images, text, hyperlinks, Flash animations, and multimedia, passed from user to user chain letter-style, via e-mail. A notable example of this is the Subservient Chicken, an interactive marketing campaign produced by Burger King to promote its new line of chicken sandwiches and the "Have It Your Way" campaign.
Interactive advertising is also assuming other avatars, such as online directories for brands. These directories presently perform a complementary role to conventional advertising, helping viewers recall and compare brands primarily seen on television. Response is mediated usually through forms and click-to-call technologies.
[edit] See also
List of interactive agencies
